KRP LLP debuts a dynamic new website and a refreshed brand identity
Following on the announcement of a new leadership structure, as well as a rebrand from Kestenberg Rabinowicz Partners LLP to KRP LLP, we’re proud to introduce a bold reimagining of our website and an exciting refresh of our longstanding brand identity.
With a mind to preserving the brand equity in our existing logo system, our new emblem offers a bolder font, deep blue accents and will claim a more defined presence across our marketing collateral. It’s intended to pay homage to a strong legacy serving clients across industries for nearly 50 years, while acting as a symbolic statement of our growth ambitions as a firm.
“We felt that as we were re-launching our brand, the time was also right to reimagine our identity as a firm and present an entirely new website experience for our clients,” KRP LLP Co-Managing Partner Armando Iannuzzi explained.
“We entered into the design process with a singular goal: leveraging user-experience, content and communications in more effective ways to deliver added value to our clients. In our view, a great website is a tool for educating business leaders and keeping them a step ahead of both market trends and industry developments of relevance to their organizations.”
KRP Co-Managing Partner George Grignano added: “Our new website is built to be about our clients and their companies. It underscores our focus on their growth and success, while highlighting risk areas and potential challenges along the way. This bold new direction is also intended to bring exciting new business opportunities to the forefront, while providing insights from across our team in timely and interesting ways. We believe that thought leadership is vital in today’s knowledge economy, and we intend to reinforce our leadership on that front.”
With that in mind, the new KRP.ca has been designed to present the firm’s content in dynamic ways that create a more valuable user experience for clients. Our aim is to position the website as a vital platform for research and insights, and an indispensable tool to help you make crucial business decisions.
That means more articles covering areas of interest across our core service lines: accounting, assurance, tax and strategic consulting. Simplified navigation, a more deliberate use of images and a continued focus on highlighting breaking news and developments will enable our team to help yours better distill and analyze important information—all in an effort to free your time to focus on the growth and success of your organization.
Moving forward that includes a greater focus on long-form content such as reports and white papers to keep you informed and a step ahead of key trends, not to mention empowering strategic decisions in areas ranging from tax planning and business process optimization to international growth.
On the latter, expect to see content produced and shared in conjunction with our partners across the Russell Bedford International network, a fast-growing organization of independent professional services firms around the world. KRP has further entrenched its involvement in the network in recent years in an effort to provide more robust global services to Canadian organizations exporting or expanding abroad, along with companies doing business in Canada.
As we note on the new platform: “We’re committed to empowering organizations, minimizing complexity and highlighting the full, often untapped, potential of their business.” Consider it a defining objective—and our promise to you—as we continue to show leadership in providing strategic tax, accounting and consulting services to private mid-market organizations and their leadership teams.
The KRP Team